Swindle Magazine

The definitive pop-culture magazine of the 2000’s

Swindle was an internationally distributed and groundbreaking pop culture and lifestyle publication founded by Roger Gastman and Shepard Fairey in 2004. It blended aesthetic sophistication with intellectual appeal to create a timeless magazine that influenced culture rather than just report on it. Swindle elevated art, design and fashion by featuring it alongside socially conscious news stories from around the world. It created discourse between indie pop culture and the mainstream, always honoring the historical context of its subjects with cutting-edge design.

In 2004 I was hired as art director for the magazine. I was young, and it was the biggest project that I had worked on at that point, and one that certainly would have the widest audience and exposure. The Swindle team also had a distributed workflow before that was a common practice–for the first two years, I worked in Philadelphia while the rest of the magazine was made in Los Angeles. So many hours spent burning DVDs with the final artwork to send to the printer!  I cannot overemphasize how much I learned throughout those four years during which I art directed over twenty issues of Swindle.

The magazine was lengthy, almost always over 160 pages, and we released both soft and hardcover editions of each issue. We covered artists, scientists, musicians, theorists, writers–people like Damien Hirst, Billy Idol, Barbra Kruger, Steven Pinker, Banksy, and Tyra Banks. There was no limit to who and what Swindle would investigate. Besides being able to work with some great people and all of the amazing artists and talents we featured, I was able to gain invaluable experience into the business side of the publishing world. I learned how to plan a publication schedule, work with advertisers, collaborate with illustrators and photographers, brainstorm ideas with our fashion editor Claw and managing editor Anne, and most importantly how to make sure it all got done on time.

We were ambitious and each issue was a challenge. Large publications, especially ones that come out frequently, are always the effort of a team, and never the result of a single individuals work. It’s a near endless amount of work to put together a magazine, no one person could do it anyway, and I am proud to say that all the people involved with Swindle were incredibly talented, and they all played a role in my development as a designer and art director. I’ll always be grateful for those long days in Los Angeles, going over final edits with Anne, or checking color proofs with Roger and Leon.

Project

Type

For

1 Sea Change

Publication Design

Haverford University

2 Heartworm Reader Issue One

Publication Design

Heartworm Press

3 Slagerij DeSchuyt

Identity Design

Slagerij DeSchuyt

4 By Proxy

Publication Design

James Cohan Gallery

5 Carbon Social Club

Identity Design

Lauren GIfford

6 Memory Place Desire

Publication Design

Haverford University

7 Digital Anthropomorphism

Publication Design

Andre Gray

8 Louise Nevelson

Publication Design

Locks Gallery

9 Making: Your Life As An Artist

Publication Design

Andrew Simonet

10 TwoFiveSix

Website Design

TwoFiveSix

11 A Field Guide to Philadelphia's Public Art

Publication Design

City of Philadelphia

12 Elizabeth Atterbury

Publication Design

The Colby Museum

13 Good For One Fare

Publication & Installation Design

Self-Initiated

14 Strategic HR

Publication Design

Ed Krow

15 Ultraboost 19

Global Advertising Campaign

adidas

16 City as Protagonist

Publication Design

Self-Initiated

17 What We Want Is Here

Publication Design

Asian Arts Initiative

18 Killscreen

Website Design & Strategy

Killscreen

19 The World by Train

Publication Design

Self Initiated

20 Next City Aniversary

Editorial Design & Art Direction

Next City

21 An Inaccurate, Incomplete and Absolutely True History of the City of Philadelphia

Publication & Installation Design

Self-Initiated

22 Philagrafika 2010

Publication Design

Philagrafika

23 Michael Snow / Photo-Centric

Publication Design

Philadelphia Musuem Of Art

24 LoDown x Radical Cutup

Publication Design

LoDown Berlin

25 The Pool

Identity Design

The Pool

26 The World Stage

Exhibition Design

Next City

27 Depth of Surface

Publication Design

Philagrafika

28 Next City Magazine

Magazine Design

Next City

29 Akustikplatten

Identity Design

Julien Grefe

30 Heartworm Publications

Publication Design

Heartworm Press

31 Letting Go

Publication Design

Pew Center for Arts & Heritage

32 Steve Powers

Publication & Website Design

Steve Powers

33 The Stumbling Present

Publication Design

University of Santa Barbara

34 Swindle Magazine

Magazine Design

Roger Gastman & Shepard Fairey

35 Common Touch

Publication Design

Library Company of Philadelphia

36 Mural Arts @30

Publication Design

Mural Arts Program

37 City Limits Magazine

Magazine Design & Art Direction

City Limits

38 Fels Policy Research Initiative

Identity Design

University of Pennsylvania

39 Red Collective

Identity Design

Red Collective Real Estate Group

40 Haiku Song

Publication Design

Mural Arts Program

41 Room 21

Website & Identity Design

Barnes Foundation / Jace Clayton