Red Collective

A bespoke mark for North Carolina’s most experienced real estate brokers and designers

Red Collective is not just a group of realtors. They go one step–make that many steps–further. They are a full service boutique real estate and design agency. The diverse team guides their clients through the process of not only buying the perfect property, but also consults with the client to assist them in selecting the perfect color palette, furniture, lighting and other design fixtures that truly make a house into a home. This process results in the perfect home buying experience, from start to finish.

I wanted to create an identity system for Red Collective that alluded to the sophistication and knowledge of not only local and national real estate trends and best practices, but also signaled their sensitivity to broader trends in the art, design and cultural worlds. This refined awareness is reflected in the choice of the minimal typeface and color palette that is used in all of Red Collective’s corporate communications. The strong use of negative space and oversized typography, an unusual aesthetic in the world real estate, allows them to stand out from their competition. It immediately conveys the message to potential clients that Red Collective is unlike any other broker they’ve dealt with before.

Project

Services

Industries

1 Faster Than_

Global Advertising Campaign

Adidas Running

2 Carbon Social Club

Identity Design

Podcast

3 PSFK

Digital Design & Strategy

Trend Forecasting

4 256

Digital Design & Strategy

Gaming

5 Good For One Fare

Installation and Book

Self-Initiated

6 Strategic HR

Book Design

Strategy & Business

7 Adidas Ultraboost 19

Global Advertising Campaign

Running Sports

8 City as Character

Book Design

Self-Initiated

9 Asian Arts Initiative

Book Design

Arts & Culture

10 Kill Screen

Digital Design & Strategy

Gaming

11 The World by Train

Book Design

Self Initiated

12 Next City Anniversary

Editorial Design

Urbanism

13 An Inaccurate, Incomplete and Absolutely True History of the City of Philadelphia

Installation and Publication

Self-Initiated

14 Philagrafika

Book Design

Publishing

15 Michael Snow / Photo-Centric

Book Design

Arts & Culture

16 LoDown x Radical Cutup

Editorial Design

Fashion, Arts & Culture

17 The Pool

Graphic Identity

Fashion

18 The World Stage

Strategic Design, Publishing

Non-Profit

19 Next City

Strategic Design

Urbanism

20 Akustikplatten

Identity Design

Music

21 Heartworm Press

Book Design

Publishing

22 Letting Go

Book Design

Arts & Culture

23 Steve Powers

Strategic Design, Publishing

Art

24 The Stumbling Present

Book Design

Arts & Culture

25 Swindle

Art Direction, Design

Arts & Culture, Fashion

26 Common Touch

Art Direction, Book Design

Arts & Culture

27 City Limits

Art Direction, Design

Urbanism, Publishing

28 Minimal Risk

Graphic Identity

Fashion

29 Riverview

Web Design, Graphic Identity

Real Estate

30 Fels Policy Research Initiative

Web Design, Graphic Identity

Education

31 Red Collective

Graphic Identity

Real Estate

32 Room 21

Web Design, Graphic Identity

Arts & Culture

33 ICPH

Web Design

Non-Profit