Red Collective

A bespoke mark for North Carolina’s most experienced real estate brokers and designers

Red Collective is not just a group of realtors. They go one step–make that many steps–further. They are a full service boutique real estate and design agency. The diverse team guides their clients through the process of not only buying the perfect property, but also consults with the client to assist them in selecting the perfect color palette, furniture, lighting and other design fixtures that truly make a house into a home. This process results in the perfect home buying experience, from start to finish.

I wanted to create an identity system for Red Collective that alluded to the sophistication and knowledge of not only local and national real estate trends and best practices, but also signaled their sensitivity to broader trends in the art, design and cultural worlds. This refined awareness is reflected in the choice of the minimal typeface and color palette that is used in all of Red Collective’s corporate communications. The strong use of negative space and oversized typography, an unusual aesthetic in the world real estate, allows them to stand out from their competition. It immediately conveys the message to potential clients that Red Collective is unlike any other broker they’ve dealt with before.

Project

Type

For

1 Sea Change

Publication Design

Haverford University

2 Heartworm Reader Issue One

Publication Design

Heartworm Press

3 Slagerij DeSchuyt

Identity Design

Slagerij DeSchuyt

4 By Proxy

Publication Design

James Cohan Gallery

5 Carbon Social Club

Identity Design

Lauren GIfford

6 Memory Place Desire

Publication Design

Haverford University

7 Digital Anthropomorphism

Publication Design

Andre Gray

8 Louise Nevelson

Publication Design

Locks Gallery

9 Making: Your Life As An Artist

Publication Design

Andrew Simonet

10 TwoFiveSix

Website Design

TwoFiveSix

11 A Field Guide to Philadelphia's Public Art

Publication Design

City of Philadelphia

12 Elizabeth Atterbury

Publication Design

The Colby Museum

13 Good For One Fare

Publication & Installation Design

Self-Initiated

14 Strategic HR

Publication Design

Ed Krow

15 Ultraboost 19

Global Advertising Campaign

adidas

16 City as Protagonist

Publication Design

Self-Initiated

17 What We Want Is Here

Publication Design

Asian Arts Initiative

18 Killscreen

Website Design & Strategy

Killscreen

19 The World by Train

Publication Design

Self Initiated

20 Next City Aniversary

Editorial Design & Art Direction

Next City

21 An Inaccurate, Incomplete and Absolutely True History of the City of Philadelphia

Publication & Installation Design

Self-Initiated

22 Philagrafika 2010

Publication Design

Philagrafika

23 Michael Snow / Photo-Centric

Publication Design

Philadelphia Musuem Of Art

24 LoDown x Radical Cutup

Publication Design

LoDown Berlin

25 The Pool

Identity Design

The Pool

26 The World Stage

Exhibition Design

Next City

27 Depth of Surface

Publication Design

Philagrafika

28 Next City Magazine

Magazine Design

Next City

29 Akustikplatten

Identity Design

Julien Grefe

30 Heartworm Publications

Publication Design

Heartworm Press

31 Letting Go

Publication Design

Pew Center for Arts & Heritage

32 Steve Powers

Publication & Website Design

Steve Powers

33 The Stumbling Present

Publication Design

University of Santa Barbara

34 Swindle Magazine

Magazine Design

Roger Gastman & Shepard Fairey

35 Common Touch

Publication Design

Library Company of Philadelphia

36 Mural Arts @30

Publication Design

Mural Arts Program

37 City Limits Magazine

Magazine Design & Art Direction

City Limits

38 Fels Policy Research Initiative

Identity Design

University of Pennsylvania

39 Red Collective

Identity Design

Red Collective Real Estate Group

40 Haiku Song

Publication Design

Mural Arts Program

41 Room 21

Website & Identity Design

Barnes Foundation / Jace Clayton