Zoe Strauss: Sea Change

Zoe Strauss: Sea Change

 

Faster Than_

adidas / Faster Than_

Creating the visual identity for adidas’ largest running campaign of 2020

adidas’ Faster Than_ campaign focuses not on athletes but on everyday heroes. In order to communicate the idea of the democratization of running, we created a diverse visual language including custom typography, colors and textures that referenced different ways in which individuals related to running in their own lives.

The biggest challenge was the need to come up with a visual system that linked the various types sneakers, personalities and media channels together under the name of Faster Than_ , while still allowing room for each to have their own distinct look and feel.

Our extensive explorations, which were influenced by the materials of the sneakers themselves, the ethos of the runners we worked with, and the themes of lightness and speed, resulted in a broad yet consistent graphic language that can be easily adapted across the Faster Than_ category.

The design process also included the selection and post-production of the photography used throughout the campaign. One of the coolest aspects of the project was working with dynamic images shot in Shanghai, Athens, Los Angeles and Lisbon.

All of this work results in an extensive design toolkit which outlines how the design, films, photography and graphics that we create are to be used in various print and digital formats. It’s amazing to see how our work is then translated into retail installations in adidas stores, graphics for the Berlin marathon, social media posts by adidas runners and athletes, as well as print and digital advertisements in key cities around the world.

I worked with a fantastic team at TBWA on this project. Much thanks to Andre, Thomas and Michael for the creative direction, Lot for her wonderful typography, and Maria and Mike P. for their excellent attention to detail and dedication.

Strategic HR

Strategic HR

Giving form to a consultants deep cache of knowledge

Ed Krow is a veteran HR Strategist, with a unique, no-nonsense, direct approach to Human Relations. But this doesn’t mean he is unfriendly. In fact, Ed is quite the opposite. He makes sure that he leaves each client better off than when he found them by bringing his authoritative yet approachable style to each job.

Ed wanted to collect the years of lessons and knowledge he had gained through collaborations with Fortune 500 companies and small business into one place. I worked closely with Ed to help him plan out and design his first book, Strategic HR, handling all aspects from sketching, design and pre- and post-production. The elegant and bold aesthetic I developed, utilizing striking typography and slick, contemplative layouts, gave shape to Ed’s thoughts and insights into the world of working with organizations and enabling them to create the best possible relationships with their employees.

Project

Type

For

1 Sea Change

Publication Design

Haverford University

2 Heartworm Reader Issue One

Publication Design

Heartworm Press

3 Slagerij DeSchuyt

Identity Design

Slagerij DeSchuyt

4 By Proxy

Publication Design

James Cohan Gallery

5 Carbon Social Club

Identity Design

Lauren GIfford

6 Memory Place Desire

Publication Design

Haverford University

7 Digital Anthropomorphism

Publication Design

Andre Gray

8 Louise Nevelson

Publication Design

Locks Gallery

9 Making: Your Life As An Artist

Publication Design

Andrew Simonet

10 TwoFiveSix

Website Design

TwoFiveSix

11 A Field Guide to Philadelphia's Public Art

Publication Design

City of Philadelphia

12 Elizabeth Atterbury

Publication Design

The Colby Museum

13 Good For One Fare

Publication & Installation Design

Self-Initiated

14 Strategic HR

Publication Design

Ed Krow

15 Ultraboost 19

Global Advertising Campaign

adidas

16 City as Protagonist

Publication Design

Self-Initiated

17 What We Want Is Here

Publication Design

Asian Arts Initiative

18 Killscreen

Website Design & Strategy

Killscreen

19 The World by Train

Publication Design

Self Initiated

20 Next City Aniversary

Editorial Design & Art Direction

Next City

21 An Inaccurate, Incomplete and Absolutely True History of the City of Philadelphia

Publication & Installation Design

Self-Initiated

22 Philagrafika 2010

Publication Design

Philagrafika

23 Michael Snow / Photo-Centric

Publication Design

Philadelphia Musuem Of Art

24 LoDown x Radical Cutup

Publication Design

LoDown Berlin

25 The Pool

Identity Design

The Pool

26 The World Stage

Exhibition Design

Next City

27 Depth of Surface

Publication Design

Philagrafika

28 Next City Magazine

Magazine Design

Next City

29 Akustikplatten

Identity Design

Julien Grefe

30 Heartworm Publications

Publication Design

Heartworm Press

31 Letting Go

Publication Design

Pew Center for Arts & Heritage

32 Steve Powers

Publication & Website Design

Steve Powers

33 The Stumbling Present

Publication Design

University of Santa Barbara

34 Swindle Magazine

Magazine Design

Roger Gastman & Shepard Fairey

35 Common Touch

Publication Design

Library Company of Philadelphia

36 Mural Arts @30

Publication Design

Mural Arts Program

37 City Limits Magazine

Magazine Design & Art Direction

City Limits

38 Fels Policy Research Initiative

Identity Design

University of Pennsylvania

39 Red Collective

Identity Design

Red Collective Real Estate Group

40 Haiku Song

Publication Design

Mural Arts Program

41 Room 21

Website & Identity Design

Barnes Foundation / Jace Clayton