Letting Go

Curating and story telling from the bottom up

In September 2011, The Pew Center for Arts & Heritage published Letting Go? Sharing Historical Authority in a User-Generated World. The book investigates path-breaking public history practices at a time when the traditional expertise of museums and historical institutions is constantly challenged by evolving trends in technology, community-based programming, oral histories, and contemporary art.

The anthology features 26 newly commissioned thought pieces, case studies, conversations, and artworks by 19 leading cultural practitioners, including Nina Simon, Michael Frisch, Kathleen McLean, Fred Wilson, and more. These contributors address questions of ownership in the world of Web 2.0 and social media—can everyone be a storyteller or curator?

To help investigate these questions, I needed to design a book that highlighted the diversity of content and opinions that the book contained, while simultaneously alluding to the uniqueness of each of their voices. To do this, I utilized a broad color palette, and assigned a unique color to each of the specific themes that the book covered. This allows the reader to thread specific themes together throughout the publication. I also used a mix of typefaces, ranging from serif, sans-serif to grotesque and slab-serif, each representing the emergence of new perspectives that consistently challenge the status quo in the museum world.

Project

Services

Industries

1 Heartworm Reader Issue One

Book Design

Arts & Culture

2 Slagerij DeSchuyt

Branding Identity

Cafe & Restaurant

3 Faster Than_

Global Advertising Campaign

Adidas Running

4 Carbon Social Club

Identity Design

Podcast

5 Digital Anthropomorphism

Book Design

Branding

6 PSFK

Digital Design & Strategy

Trend Forecasting

7 256

Digital Design & Strategy

Gaming

8 Good For One Fare

Installation and Book

Self-Initiated

9 Strategic HR

Book Design

Strategy & Business

10 Adidas Ultraboost 19

Global Advertising Campaign

Running Sports

11 City as Character

Book Design

Self-Initiated

12 Asian Arts Initiative

Book Design

Arts & Culture

13 Kill Screen

Digital Design & Strategy

Gaming

14 The World by Train

Book Design

Self Initiated

15 Next City Anniversary

Editorial Design

Urbanism

16 An Inaccurate, Incomplete and Absolutely True History of the City of Philadelphia

Installation and Publication

Self-Initiated

17 Philagrafika

Book Design

Publishing

18 Michael Snow / Photo-Centric

Book Design

Arts & Culture

19 LoDown x Radical Cutup

Editorial Design

Fashion, Arts & Culture

20 The Pool

Graphic Identity

Fashion

21 The World Stage

Strategic Design, Publishing

Non-Profit

22 Next City

Strategic Design

Urbanism

23 Akustikplatten

Identity Design

Music

24 Heartworm Press

Book Design

Publishing

25 Letting Go

Book Design

Arts & Culture

26 Steve Powers

Strategic Design, Publishing

Art

27 The Stumbling Present

Book Design

Arts & Culture

28 Swindle

Art Direction, Design

Arts & Culture, Fashion

29 Common Touch

Art Direction, Book Design

Arts & Culture

30 City Limits

Art Direction, Design

Urbanism, Publishing

31 Minimal Risk

Graphic Identity

Fashion

32 Riverview

Web Design, Graphic Identity

Real Estate

33 Fels Policy Research Initiative

Web Design, Graphic Identity

Education

34 Red Collective

Graphic Identity

Real Estate

35 Room 21

Web Design, Graphic Identity

Arts & Culture

36 ICPH

Web Design

Non-Profit