ICPH

Creating a modern media platform that addresses homelessness in NYC

The Institute for Children, Poverty, and Homelessness is a New York City-based policy research organization focused on homelessness in New York and throughout the United States. They are dedicated to bringing family and child homelessness into focus through research, policy briefs, and interactive data tools. ICPH’s publications inform government officials, policymakers, advocates, academics, and service providers, and promote a robust, evidence-based dialogue on homelessness.

Following interviews with staff and an in-depth site audit, it was clear that the primary challenge for ICPH was the need to more clearly communicate the organization’s mission, and to streamline access to the deep well of resources that ICPH had generated over the years. The previous site was not search friendly, it was hard to add and manage new content making it difficult for both staff and visitors to easily find and sort through information.

To address these issues I worked with ICPH to evaluate their overall site structure and to create a series of wire frames, a content audit, and design sketches that presented an easy to understand site architecture and hierarchy. Based on their feedback, I then refined the sketches, ultimately developing a new front and back end for the website from the ground up.

I also evaluated and upgraded the use of color, typography and photography throughout the site, which led to a new visual identity. I also created guidelines for how ICPH could utilize these elements when creating new print and digital content. The refreshed graphic clarity  and purposeful organization of information allowed ICPH to directly communicate their mission, and enabled seamless access to and filtering of the important reports, infographics and research they had assembled.

The current ICPH website has been reskinned from a graphic perspective, but is built on top of the code and information architecture that we created. Again, thanks to developer Andrew Lindstrom for his major contribution to this project.

Project

Type

For

1 Sea Change

Publication Design

Haverford University

2 Heartworm Reader Issue One

Publication Design

Heartworm Press

3 Slagerij DeSchuyt

Identity Design

Slagerij DeSchuyt

4 By Proxy

Publication Design

James Cohan Gallery

5 Carbon Social Club

Identity Design

Lauren GIfford

6 Memory Place Desire

Publication Design

Haverford University

7 Digital Anthropomorphism

Publication Design

Andre Gray

8 Louise Nevelson

Publication Design

Locks Gallery

9 Making: Your Life As An Artist

Publication Design

Andrew Simonet

10 TwoFiveSix

Website Design

TwoFiveSix

11 A Field Guide to Philadelphia's Public Art

Publication Design

City of Philadelphia

12 Elizabeth Atterbury

Publication Design

The Colby Museum

13 Good For One Fare

Publication & Installation Design

Self-Initiated

14 Strategic HR

Publication Design

Ed Krow

15 Ultraboost 19

Global Advertising Campaign

adidas

16 City as Protagonist

Publication Design

Self-Initiated

17 What We Want Is Here

Publication Design

Asian Arts Initiative

18 Killscreen

Website Design & Strategy

Killscreen

19 The World by Train

Publication Design

Self Initiated

20 Next City Aniversary

Editorial Design & Art Direction

Next City

21 An Inaccurate, Incomplete and Absolutely True History of the City of Philadelphia

Publication & Installation Design

Self-Initiated

22 Philagrafika 2010

Publication Design

Philagrafika

23 Michael Snow / Photo-Centric

Publication Design

Philadelphia Musuem Of Art

24 LoDown x Radical Cutup

Publication Design

LoDown Berlin

25 The Pool

Identity Design

The Pool

26 The World Stage

Exhibition Design

Next City

27 Depth of Surface

Publication Design

Philagrafika

28 Next City Magazine

Magazine Design

Next City

29 Akustikplatten

Identity Design

Julien Grefe

30 Heartworm Publications

Publication Design

Heartworm Press

31 Letting Go

Publication Design

Pew Center for Arts & Heritage

32 Steve Powers

Publication & Website Design

Steve Powers

33 The Stumbling Present

Publication Design

University of Santa Barbara

34 Swindle Magazine

Magazine Design

Roger Gastman & Shepard Fairey

35 Common Touch

Publication Design

Library Company of Philadelphia

36 Mural Arts @30

Publication Design

Mural Arts Program

37 City Limits Magazine

Magazine Design & Art Direction

City Limits

38 Fels Policy Research Initiative

Identity Design

University of Pennsylvania

39 Red Collective

Identity Design

Red Collective Real Estate Group

40 Haiku Song

Publication Design

Mural Arts Program

41 Room 21

Website & Identity Design

Barnes Foundation / Jace Clayton