ICPH

Creating a modern media platform that addresses homelessness in NYC

The Institute for Children, Poverty, and Homelessness is a New York City-based policy research organization focused on homelessness in New York and throughout the United States. They are dedicated to bringing family and child homelessness into focus through research, policy briefs, and interactive data tools. ICPH’s publications inform government officials, policymakers, advocates, academics, and service providers, and promote a robust, evidence-based dialogue on homelessness.

Following interviews with staff and an in-depth site audit, it was clear that the primary challenge for ICPH was the need to more clearly communicate the organization’s mission, and to streamline access to the deep well of resources that ICPH had generated over the years. The previous site was not search friendly, it was hard to add and manage new content making it difficult for both staff and visitors to easily find and sort through information.

To address these issues I worked with ICPH to evaluate their overall site structure and to create a series of wire frames, a content audit, and design sketches that presented an easy to understand site architecture and hierarchy. Based on their feedback, I then refined the sketches, ultimately developing a new front and back end for the website from the ground up.

I also evaluated and upgraded the use of color, typography and photography throughout the site, which led to a new visual identity. I also created guidelines for how ICPH could utilize these elements when creating new print and digital content. The refreshed graphic clarity  and purposeful organization of information allowed ICPH to directly communicate their mission, and enabled seamless access to and filtering of the important reports, infographics and research they had assembled.

The current ICPH website has been reskinned from a graphic perspective, but is built on top of the code and information architecture that we created. Again, thanks to developer Andrew Lindstrom for his major contribution to this project.

Project

Type

For

1 Sea Change

Publication Design

Haverford University

2 Heartworm Reader Issue One

Publication Design

Heartworm Press

3 Fusio 4D

Art Direction and Design

Adidas

4 Slagerij DeSchuyt

Identity Design

Slagerij DeSchuyt

5 By Proxy

Publication Design

James Cohan Gallery

6 Carbon Social Club

Identity Design

Lauren GIfford

7 Watch Us Move

Art Direction & Design

Adidas

8 Memory Place Desire

Publication Design

Haverford University

9 Digital Anthropomorphism

Publication Design

Andre Gray

10 Louise Nevelson

Publication Design

Locks Gallery

11 Making: Your Life As An Artist

Publication Design

Andrew Simonet

12 TwoFiveSix

Website Design

TwoFiveSix

13 A Field Guide to Philadelphia's Public Art

Publication Design

City of Philadelphia

14 Elizabeth Atterbury

Publication Design

The Colby Museum

15 Good For One Fare

Publication & Installation Design

Self-Initiated

16 Strategic HR

Publication Design

Ed Krow

17 Ultraboost 19

Global Advertising Campaign

adidas

18 City as Protagonist

Publication Design

Self-Initiated

19 What We Want Is Here

Publication Design

Asian Arts Initiative

20 Killscreen

Website Design & Strategy

Killscreen

21 The World by Train

Publication Design

Self Initiated

22 Next City Aniversary

Editorial Design & Art Direction

Next City

23 An Inaccurate, Incomplete and Absolutely True History of the City of Philadelphia

Publication & Installation Design

Self-Initiated

24 Philagrafika 2010

Publication Design

Philagrafika

25 Michael Snow / Photo-Centric

Publication Design

Philadelphia Musuem Of Art

26 LoDown x Radical Cutup

Publication Design

LoDown Berlin

27 The Pool

Identity Design

The Pool

28 The World Stage

Exhibition Design

Next City

29 Depth of Surface

Publication Design

Philagrafika

30 Next City Magazine

Magazine Design

Next City

31 Akustikplatten

Identity Design

Julien Grefe

32 Heartworm Publications

Publication Design

Heartworm Press

33 Letting Go

Publication Design

Pew Center for Arts & Heritage

34 Steve Powers

Publication & Website Design

Steve Powers

35 The Stumbling Present

Publication Design

University of Santa Barbara

36 Swindle Magazine

Magazine Design

Roger Gastman & Shepard Fairey

37 Common Touch

Publication Design

Library Company of Philadelphia

38 Mural Arts @30

Publication Design

Mural Arts Program

39 City Limits Magazine

Magazine Design & Art Direction

City Limits

40 Fels Policy Research Initiative

Identity Design

University of Pennsylvania

41 Red Collective

Identity Design

Red Collective Real Estate Group

42 Haiku Song

Publication Design

Mural Arts Program

43 Room 21

Website & Identity Design

Barnes Foundation / Jace Clayton