adidas / Faster Than_

Creating the visual identity for adidas’ largest running campaign of 2020

adidas’ Faster Than_ campaign focuses not on athletes but on everyday heroes. In order to communicate the idea of the democratization of running, we created a diverse visual language including custom typography, colors and textures that referenced different ways in which individuals related to running in their own lives.

The biggest challenge was the need to come up with a visual system that linked the various types sneakers, personalities and media channels together under the name of Faster Than_ , while still allowing room for each to have their own distinct look and feel.

Our extensive explorations, which were influenced by the materials of the sneakers themselves, the ethos of the runners we worked with, and the themes of lightness and speed, resulted in a broad yet consistent graphic language that can be easily adapted across the Faster Than_ category.

The design process also included the selection and post-production of the photography used throughout the campaign. One of the coolest aspects of the project was working with dynamic images shot in Shanghai, Athens, Los Angeles and Lisbon.

All of this work results in an extensive design toolkit which outlines how the design, films, photography and graphics that we create are to be used in various print and digital formats. It’s amazing to see how our work is then translated into retail installations in adidas stores, graphics for the Berlin marathon, social media posts by adidas runners and athletes, as well as print and digital advertisements in key cities around the world.

I worked with a fantastic team at TBWA on this project. Much thanks to Andre, Thomas and Michael for the creative direction, Lot for her wonderful typography, and Maria and Mike P. for their excellent attention to detail and dedication.

Project

Type

For

1 Sea Change

Publication Design

Haverford University

2 Heartworm Reader Issue One

Publication Design

Heartworm Press

3 Fusio 4D

Art Direction and Design

Adidas

4 Slagerij DeSchuyt

Identity Design

Slagerij DeSchuyt

5 By Proxy

Publication Design

James Cohan Gallery

6 Carbon Social Club

Identity Design

Lauren GIfford

7 Watch Us Move

Art Direction & Design

Adidas

8 Memory Place Desire

Publication Design

Haverford University

9 Digital Anthropomorphism

Publication Design

Andre Gray

10 Louise Nevelson

Publication Design

Locks Gallery

11 Making: Your Life As An Artist

Publication Design

Andrew Simonet

12 TwoFiveSix

Website Design

TwoFiveSix

13 A Field Guide to Philadelphia's Public Art

Publication Design

City of Philadelphia

14 Elizabeth Atterbury

Publication Design

The Colby Museum

15 Good For One Fare

Publication & Installation Design

Self-Initiated

16 Strategic HR

Publication Design

Ed Krow

17 Ultraboost 19

Global Advertising Campaign

adidas

18 City as Protagonist

Publication Design

Self-Initiated

19 What We Want Is Here

Publication Design

Asian Arts Initiative

20 Killscreen

Website Design & Strategy

Killscreen

21 The World by Train

Publication Design

Self Initiated

22 Next City Aniversary

Editorial Design & Art Direction

Next City

23 An Inaccurate, Incomplete and Absolutely True History of the City of Philadelphia

Publication & Installation Design

Self-Initiated

24 Philagrafika 2010

Publication Design

Philagrafika

25 Michael Snow / Photo-Centric

Publication Design

Philadelphia Musuem Of Art

26 LoDown x Radical Cutup

Publication Design

LoDown Berlin

27 The Pool

Identity Design

The Pool

28 The World Stage

Exhibition Design

Next City

29 Depth of Surface

Publication Design

Philagrafika

30 Next City Magazine

Magazine Design

Next City

31 Akustikplatten

Identity Design

Julien Grefe

32 Heartworm Publications

Publication Design

Heartworm Press

33 Letting Go

Publication Design

Pew Center for Arts & Heritage

34 Steve Powers

Publication & Website Design

Steve Powers

35 The Stumbling Present

Publication Design

University of Santa Barbara

36 Swindle Magazine

Magazine Design

Roger Gastman & Shepard Fairey

37 Common Touch

Publication Design

Library Company of Philadelphia

38 Mural Arts @30

Publication Design

Mural Arts Program

39 City Limits Magazine

Magazine Design & Art Direction

City Limits

40 Fels Policy Research Initiative

Identity Design

University of Pennsylvania

41 Red Collective

Identity Design

Red Collective Real Estate Group

42 Haiku Song

Publication Design

Mural Arts Program

43 Room 21

Website & Identity Design

Barnes Foundation / Jace Clayton